Here is a brief rundown of the content of our key course “The Fundamentals of Organisational Purpose”:

Lesson 1

• What True Purpose is and what it isn’t.
• Why it’s challenging conventional business.
• Capitalism at the crossroads.

Lesson 2

• Purpose is personal.
• Exploring your True Purpose.
• Tapping into your authentic motives in business and life.

Lesson 3

• True Purpose versus Vision/Mission/Strategy.
• There’s Truth and then there’s Better Truth.
• How Purpose liberates potential.

Lesson 4

• The “Purpose Hypothetical”.
• An intimate exploration of the knock-on effects of truth in business.
• A live experience of the potency of Purpose.

Lesson 5

• The Circle of True Purpose.
• The right way & the wrong way around The Circle.
• Examination of case studies from all fields of human endeavour.

Lesson 6

• Interactive exercises to surface intrinsic motive.
• Helping you communicate your own True Purpose.
• Guest CEO speaker.

Lesson 7

• Activating your True Purpose in real life.
• Your ultimate potential vs conventional business strategies.
• How others do this well with Proof-points, Vivid Aspirations & Focus Groups.

Lesson 8

• Embedding True Purpose in organisations.
• Creating your Purpose Architecture.
• Guest CEO speaker.

Lesson9

• The impact of True Purpose on internal culture and governance.
• The three types of Capitalism.
• Examining associated trends: gender, race, neurological.

Lesson 10

• Living with Purpose in a harsh world.
• Recap of course learnings.
• Two guest CEO speakers from commerce and social enterprise.